“Healthcare is complex. As a startup, we just don’t want to be good at business and technology. We need to understand medical science and the exact mechanics of the ecosystem we desire to provide to you. For this reason we rely on external experts. We get people on board who have a strong standing in the ecosystem we aim to enter. Their formal engagement on our board is a strong signal to the market: they are not just advising us; they’re also throwing in their social capital and credibility in support of our mission.”